Blog

202, 2017

Banish Your AdWords Excuses And Get Results

AdWords is one of the most rewarding digital marketing methods that a business could use. But despite this many businesses avoid it, and the excuses used are pretty common. Fear is to blame for most of these misconceptions, which include:

“We tried it and it doesn’t work”
“It’s like gambling – the house always wins”
“It’s only for big players with deep pockets”

None of the above myths are true, but we aren’t surprised that they exist. For the uninitiated, AdWords can seem incredibly complex and confusing, when in reality it just requires a deeper understanding of the process and the benefits. So many […]

1009, 2016

Quality Score Declines & Mobile Devices

In the world of AdWords management Google’s keyword Quality Score strikes fear into the hearts, of even the most experienced practitioners of the dark art.

How is Quality Score Calculated?

QS is a number from 1 to 10. Google calculates this a combined assessment of three elements of your advertising:

  • Expected keyword Click-Through Rate – how well Google assesses your ad to be clicked
  • Ad Relevance – how relevant your ad is to your keyword
  • Landing Page Experience – a short explanation isn’t possible

A score of 10 is very good and keeps your click costs nice and low. A score of 1 […]

1009, 2016

Creating Precise & Successful PPC Brand Advertising

We all know that in simple terms brand marketing is a process of keeping buyers aware of your business so they buy more.

Unless your business or charity is a giant of the corporate world, you might only be known locally, or your name might be recognisable to a select group. Often the vast majority of possible customers have either completely forgotten or perhaps don’t even know you exist.

Aims of Brand campaigns

Brand marketing influences the decisions of buyers, often at a sub-conscious level. Think about famous brands you know and buy from and you almost certainly have positive, and sometimes negative, memories […]

2010, 2015

Top Ten Myths of Google AdWords Marketing

Over the years we’ve collected a number regularly used phrases from clients, agencies and strategic partners in the digital marketing world. We thought we’d share some with you below. They all have some truth in them – but only some.

“We tried it and it doesn’t work”

“If I pay more I will get more traffic, leads, sales”

“Once set up it pretty much takes care of itself”

“It’s a level playing field for all businesses”

“Google will help you succeed”

“Anyone can do it”

“My keywords are what people search for”

“It’s like gambling – the house always wins”

“It’s only for big players with deep pockets”

“Google will […]