Sportplan – Worlds largest provider of online sports coaching, used by over 60,000 coaches worldwide

sportplan

Vertical/Industry – Sports Coaching
Geographic Region – Worldwide
Services – PPC / SEO

The Challenge

Sportplan approached Elevate UK looking to see how performance could be improved on their existing PPC campaigns, and to test outsourcing PPC management

Targets

After initial audit Elevate UK was commissioned to restructure and provide ongoing ppc management, and develop a successful SEO strategy. The aims were to maximise AdWords ROI by improving conversion rates, and traffic quality, and increase organic search volume without reducing conversion.

Achievements

AdWords conversion rate up by 113% year on year
Estimated ROI on signups up 136%
Cost per visit down 14%
Organic traffic up by over 260,000 visits over a 15 month period vs previous period
Subscriptions through organic traffic up by close to 8,000 during the same period

Anonymous Home Cinema Retailer

eCommerce Website

Vertical/Industry – Retail
Geographic Region – UK
Services – PPC / Shopping

The Challenge

We were approached to provide Google AdWords marketing for a startup business running a WordPress / WooCommerce powered website. Merchandise is mainly high-end, large 4K TVs.

Two Google Shopping campaigns are used – one filtering out lower value search, with higher bidding. The other, filters out more commercially valuable search queries, with lower CPC settings. Bespoke bid management software controls bidding on individual products, depending on performance. A brand search campaign captures those coming for a second look. A standard search campaign, using only exact match keywords and advertising prices, supports the Shopping campaigns. A dynamic remarketing campaign targets previous visitors to the website, very effectively supporting the bulk of the traffic coming from the shopping campaigns.

Targets

The merchandise was competitively priced from approximately £1,800 – £13,800. The initial target agreed was £50 cost per acquisition (sale).

Achievements

Within only two weeks, sales averaged over £10,000 per day, with an advertising cost per sale of under £20.

Intelliflo – Leading IFA Practice Management Software

intelliflo

Vertical/Industry – Financial Services
Geographic Region – UK
Services – SEO / PPC / CRO

The Challenge

HgCapital, a leading European private equity investor in B2B technology companies, became a majority shareholder in Intelliflo in 2013 and brought with them a need to improve the online visibility of Intelliflo.

As a well established business receiving a good level of search traffic, Intelliflo had not previously undertaken any form of search marketing. Intelliflo approached Elevate UK to devise a comprehensive strategy to increase online visibility.

Targets

Specific targets were to increase unique website visitors by 20%+ per annum and increase leads for system demonstrations.

Achievements

SEO – Organic Traffic up 110% over 18 months
PPC – 54% increase in PPC Traffic over 18 months with big improvements to conversion quality
System demonstrations up in line with traffic icreases

RightDrive – UK’s number 1 for low credit score car finance

RightDrive Car Finance Homepage

Vertical/Industry – Car Finance
Geographic Region – UK
Services – PPC / SEO / CRO

The Challenge

RightDrive provide cars for those who find it difficult to finance elsewhere. The market is highly competitive with typical click costs from £3-£10 and a number of companies in the same space with very large budgets. RD were managing sizable PPC campaigns in-house but due to many changes in Google’s software and the competition, ROI was declining.

Targets

The key aims agreed were 1) Reduce cost per application by 50% 2) Increase traffic by 30%, over a 12 month period.

Achievements

Complete restructure of the PPC marketing was implemented with around 15,000 new keywords and 5,000 new unique ads created – to allow pinpoint alignment of visitor search with ad and landing page copy.  After 2-3 months the appearance of a new very large competitor resulted in a temporary spanner in the works. In spite of this after eight months results achieved are as follows:

Reduced average cost per visit by 19%
Increased overall conversion rate by 51%
Reduced the average cost per lead by 47%

Average number of visits has remained the same with additional budget diverted to organic SEO to provide more of a blended approach.

Exsportise – A Leading English language & music academy

Exsportise Website for Case Study

Vertical/Industry – Education, Sports Coaching, Art
Geographic Region – Global
Services – PPC / CRO

The Challenge

Exsportise was founded in 1988 with the aim of providing innovative English learning combined with music and arts for young people from Europe and North America.

Targets

The key aim was to generate large numbers of brochure requests and bookings over a three month period, with a relatively small budget. The campaigns used both the Google search network and Display advertising, targeting French, Spanish and English speakers in the EU.

Achievements

Using a tried and tested mix of search, Display ads and Google Display Network remarketing, a high volume strategy delivered close to 24,000 visits to the website.

Click costs averaged £0.30 and conversion to registered interest, approximately 1,000 users (4%). We can’t disclose sales from this but as the courses cost around £1,000, and a sizeable percentage of clients send their kids again the following year, the campaigns were very successful.

Targeted Website Traffic: New users up year on year: 194%
Enquiries: Estimated increase year on year: 112%

Foundation Scotland – A leading Scottish Charity – £50M in donations.

Vertical & Industry Charity

Vertical/Industry – Charity
Geographic Region – Global
Services – Google AdWords Charity Grant Account

The Challenge

In 2015 Foundation Scotland was awarded a Google grant providing free advertising on the Google search network worth US$10,000 each month The agency we replace had set up campaigns to target opening a charity account. There are many restrictions on these accounts such as a £1.30 limit on bids, remarketing prohibited, Display Network prohibited, etc. When we started work FS had only managed to achieve a small fraction of traffic possible with the $10k budget.

Targets

The key aim was simple but also not an easy one – Generate as much high quality target as possible to secure donations and new account holders.

Achievements

We revamped the marketing completely focusing on improvising click through rates, adding relevant keywords to the account and producing compelling ad copy. Results have been very impressive.

Increased free traffic to the website by 827%
Increased ad click through rates by 123%
Increased ad search impressions by 316%
Increased average ad position by 17%

Busch Vacuum – World leader of industrial vacuum technology

busch2

Vertical/Industry – Vacuum technology
Geographic Region – Worldwide
Services – PPC

The Challenge

Busch approached Elevate UK looking to see how performance could be improved on their existing PPC campaigns, as lead conversion costs were too high and insufficient leads being achieved for the PPC spend available.

Targets

After initial audit Elevate UK was commissioned to restructure and provide ongoing ppc management to improve performance within 3 months. Specific goals were to maximise budget by reducing CPA and increasing number of leads.

Achievements

Reduced overall cost per visit by 44%
Increased conversion rate by 225%
Reduced the cost per lead by 83% within 30 days.

Co-Work – London’s highly exclusive and fastest expanding provider of shared office space

co-work site

Vertical/Industry – Office Space
Geographic Region – London UK
Services – PPC / CRO / Call Tracking / Visitor Intelligence

The Challenge

Co-Work approached Elevate UK with a requirement to generate a large number of leads that would support their expansion goals in an increasingly competitive market.available.

Targets

The target was to continually support an increasing number of locations and available desks, maintaining 90% occupancy year on year.

Achievements

Traffic increased 330% over 2 years
Conversion rate increased 402% over the same period
Cost per lead reduced 76%

Key component in the growth from one location to six offices with almost 800 desks across London. To achieve these results we developed a bespoke landing page solution designed to create keyword specific content for over 2000 keywords.

Roccoborghese Chandeliers – Familiy run business since 1860 and arguably the world’s finest manufacturer of bespoke chandeliers.

rocco

Vertical/Industry – Art
Geographic Region – Worldwide
Services – PPC / Website Development

The Challenge

The business was running PPC marketing with a very low lead quality and poor ROI. Elevate UK was approached to improve ROI figures and lead quality through account optimisation and refocusing on high end clients.

Targets

Specific targets were to maximise ROI on a reduced budget whilst increasing leads, lead quality and ROI.

Achievements

Cost per lead down 35%
Estimated ROI up 123%
Leads up 61%