Overcoming Resistance to Google Ads Marketing.

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Not for the faint-hearted and without doubt it takes time to master it, but Google Ads is still one of the most financially rewarding digital marketing tools available. Despite this many businesses avoid it, and the excuses quoted are the same ones every time. 

“The agency has a committed, innovative, knowledgeable and responsive team who worked closely with us and really do care about results.

Ricky Isibor – IDT Express

The first step to getting rid of your excuses is to define your Google Ads goals for your business using the SMART Principle. In other words, make sure your goals are Specific, Measurable, Achievable, Realistic, and Time-Bound. This will immediately improve your outcomes.

Breathe in,

Breath out.

Once you have created a SMART goal, your second step is to understand what goals are directly linked to which specific outcomes in the Google Ads platform. For example, if you want to increase brand awareness you need to increase ad impressions. If you wish to drive engagement you would need to look at whether or not customers have clicked on your ads to view your offer, how long they spend on a landing page, and how they interact with the content – play videos, download PDFs, scroll, and so on. 

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