In the world of AdWords management Google’s keyword Quality Score strikes fear into the hearts, of even the most experienced practitioners of the dark art.
How is Quality Score Calculated?
QS is a number from 1 to 10. Google calculates this a combined assessment of three elements of your advertising:
- Expected keyword Click-Through Rate – how well Google assesses your ad to be clicked
- Ad Relevance – how relevant your ad is to your keyword
- Landing Page Experience – a short explanation isn’t possible
A score of 10 is very good and keeps your click costs nice and low. A score of 1 […]