Quality Score Declines & Mobile Devices

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In the world of AdWords management Google’s keyword Quality Score strikes fear into the hearts, of even the most experienced practitioners of the dark art.

“The service provided and response times are second to none.”


Small Devices – Big Effect

Over the last six months we’ve noticed a mysterious drop in in a number of our customer AdWords accounts. Anyone intimate with AdWords will know of the existence of a small bubble next to the keyword. When you hover over this, you’ll see a score of Above Average, Average, or you guessed it, Below Average.

Breathe in,

Breath out.


Eventually we discovered that the big contributor to this is Javascript and CSS files. It’s far from unusual with WordPress websites that common plugins install their own Javascript and CSS files and these end up pushed into the header, loading before the page can.


Not potential reach.