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IDT is a large global telecoms provider offering services in over 40 countries around the world. Elevate UK was initially enlisted to manage content marketing and pay-per-click campaigns, for their IDT Express products in this highly competitive space.
“The agency has a committed, innovative, knowledgeable and responsive team who worked closely with us and really do care about results.
Ricky Isibor – IDT Express
The aim for the content marketing strategy was to improve rankings on high-value keywords, increase organic traffic 2X and conversion goals and engagement by a similar amount.
How We Did It
Following the initial success of the organic work, IDT asked Elevate to audit their Google Ads account. This revealed a number of substantial opportunities to increase account performance. There followed a restructuring and rebuilding campaigns to replace most of the campaigns, while at the same time, maintaining and improving on the healthy parts of some of the existing campaigns. Results achieved so far in just two months have far exceeded expectations.
Within two months of starting the project, organic traffic was up substantially year-on-year with no drop in conversion rate.