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Sportplan approached Elevate UK looking to see how performance could be improved on their existing PPC campaigns, and to test outsourcing PPC management.
After initial audit Elevate UK was commissioned to restructure and provide ongoing ppc management, and develop a successful SEO strategy. The aims were to maximise AdWords ROI by improving conversion rates, and traffic quality, and increase organic search volume without reducing conversion.
Here are the results after just six weeks running with the new strategy: