Case Studies
Sportplan
- Industry: Sports Coaching
- Geographic Region: Wordwide
- Services: PPC / SEO
The Challenge
Sportplan approached Elevate UK looking to see how performance could be improved on their existing PPC campaigns, and to test outsourcing PPC management.
Targets
After initial audit Elevate UK was commissioned to restructure and provide ongoing ppc management, and develop a successful SEO strategy. The aims were to maximise AdWords ROI by improving conversion rates, and traffic quality, and increase organic search volume without reducing conversion.
Achievements
Here are the results after just six weeks running with the new strategy:
- AdWords conversion rate up by 113% year on year
- Estimated ROI on signups up 136%
- Organic traffic up by over 260,000 visits over a 15 month period vs previous period
- Subscriptions through organic traffic up by close to 8,000 during the same period
