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Teamo is a cutting edge app for sports clubs and team management. The combination of a great app and Elevate’s experience with Google Ads app marketing and other ppc for advertising apps, meant that results were strong from soon after launching campaigns.
The target for this project was to reduce the cost per install by 30% without reducing the total spend in 90 days.
Here are the results after just six weeks running with the new strategy:
How We Did It
About a month after starting the project, CPI achieved was just above £3. A month later, using every trick in the agency’s arsenal, CPI was down to the £1.60 mark where it more or less stubbornly stayed for the next nine months. A target of £1 CPI would bring the app to close to around the performance of the agency’s best performing PPC app campaigns.
After several months of making only minor gains in conversion rate and CPA, a new approach was needed to overcome some of the limits imposed by the great, but very tied-down, App campaigns. Testing a multi-campaign approach, using each campaign to attract related but different segments of the whole audience was the key to unlocking some very pleasing gains in results with close to the £1 per install achieved.