- Vertical/Industry – Art
- Geographic Region – Wordwide
- Services – PPC / SEO
The Challenge
Client details available on request. This is a long term case study of a client designing and manufacturing high-value artistic products for homes or businesses in Europe, the Middle East and hotspots in the US such as New York and Florida.
The case study shows the improvement in results year on year with a small dip in ROI following a threefold increase in budget.
Targets
The aim of the project was to increase profitability by reducing cost-per-lead and closely monitoring search quality to maintain high commercial value search.
Achievements
- Previous year budget £22K
- Year 1: Budget £13K, Cost per lead down 33%, estimated ROI up 201%, lead volume up 8%
- Year 2: Budget £47K, Cost per lead up 7% from start, estimated ROI up 168% since start, lead volume up 460% since start
- Year 3: Budget £30K, Cost per lead down 50% from start, estimated ROI up 228% since start, lead volume up 340% since start
