- Vertical/Industry – Glocal Business Assurance
- Geographic Region – Worldwide
- Services – PPC / Search & Display Network
The Challenge
DNV GL is a wordwide company based in over 100 countries. The company enables organisations to advance both safety and sustainability.
Elevate UK was recruited to improve the performance of its Google paid search marketing, to increase the number of leads and in particular quote requests for IS0 9001, ISO 27001, ISO 14001 and OHSAS 18001 certification and training.
The process required the building of new campaigns from the ground up. Search campaigns were constructed with several thousand keyword-specific ads to improve relevance. Search campaigns we separated into two categories. Firstly, high-volume lower commercial value search campaigns with in-house bid management focusing on traffic rather than ranking or impression share. High commercial value keyword campaigns focusing on traffic further down the buying funnel were set up with correspondingly higher automated bidding.
The search campaigns are heavily supported both by search remarketing traffic, driving returning visitors directly to quote request forms and aggressive Display remarketing promoting a multitude of services and strong branding.
Targets
Aims included a target of a threefold increase in quote request leads with no loss in the number of other enquiries, and the addition of new campaigns for a number of additional services.
Achievements
- Increase of 110% in leads in 60 days
- Improvement of 178% in quote requests in 60 days
- Rise of 116% in quote requests adjusted for spend (60 days)
- Uplift of 62% in other leads adjusted for spend (60 days)
