Case Studies

IDT Express

Global VoIP Connectivity at Market Leading rates
  • Vertical/Industry – Wholesale Voice Termination
  • Geographic Region – Worldwide
  • Services – PPC / SEO

The Challenge

IDT is a large global telecoms provider offering services in over 40 countries around the world. Elevate UK was initially enlisted to manage content marketing for their IDT Express products, in this highly technical space.

Following the initial success of the organic work, IDT asked Elevate to audit their Google AdWords account. This revealed a number of large opportunities to substantially increase account performance. There followed a restructuring and rebuilding campaigns to replace most of the campaigns, while at the same time, maintaining and improving on the healthy parts of some of the existing campaigns. Results achieved so far in just two months have far exceeded expectations.


The aims for the content marketing strategy included improve rankings on high-value keywords, increase traffic and conversions generally. Within two months of starting the project, organic traffic was up substantially year-on-year with no drop in conversion rate.


  • AdWords traffic up 110% in 60 days
  • AdWords PPC sign ups up 213% in 60 days
  • Estimated ROI on AdWords signups up 178% in 60 days
  • Organic new users up by 138% year on year in 60 days

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