Case Studies


Leading IFA Practice Management Software
  • Vertical/Industry – Financial Services
  • Geographic Region – UK
  • Services – SEO / PPC / CRO

The Challenge

HgCapital, a leading European private equity investor in B2B technology companies, became a majority shareholder in Intelliflo in 2013 and brought with them a need to improve the online visibility of Intelliflo.

As a well established business receiving a good level of search traffic, Intelliflo had not previously undertaken any form of search marketing. Intelliflo approached Elevate UK to devise a comprehensive strategy to increase online visibility.


Specific targets were to increase unique website visitors by 20%+ per annum and increase leads for system demonstrations.


  • SEO – Organic Traffic up 110% over 18 months
  • PPC – 54% increase in PPC Traffic over 18 months with big improvements to conversion quality
  • System demonstrations up in line with traffic icreases

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