Case Studies

Mood Media

The world leader in instore sensory marketing.
  • Vertical/Industry – Media/Experiential Design & Marketing
  • Geographic Region – Global
  • Services – SEO / Content Marketing / eCommerce Website Development

The Challenge

With offices in 80 countries around the globe, Mood Media is the world leader in instore sensory marketing. In 2017 the company was changing rapidly but noticed they were ranking very low in Google for many important searches.

An SEO audit revealed many of the usual issues such as links that were not helping the website and a number of issues with the website landing pages.

A link disavow was implemented followed by a two-year program designed to create improve on-page content, repair and develop the backlink profile, improve Trust flow and Citation flow and position Mood’s rankings to reflect the company’s stature in their industry.

Targets

Move a pre-agreed representative list of relevant keywords from their current rankings to as high on page 1 as possible. Here are the results.

Achievements

  • In Store Music - Starting Rank: >50 | Current Rank: 1
  • Instore Music - Starting Rank: >50 | Current Rank: 1
  • Retail Music service - Starting Rank: >50 | Current Rank: 4
  • In Store Media - Starting Rank: >50 | Current Rank: 3
  • Instore Media - Starting Rank: >50 | Current Rank: 3
  • Retail Background Music - Starting Rank: >50 | Current Rank: 12
  • Music For Business - Starting Rank: >50 | Current Rank: 6
  • Background Music in Shops - Starting Rank: >50 | Current Rank: 9
  • Scent Marketing - Starting Rank: 22 | Current Rank: 3
  • In Store Scent - Starting Rank: 32 | Current Rank: 37
  • Digital Signage - Starting Rank: >50 | Current Rank: 10
  • Digital Signage Solutions - Starting Rank: >50 | Current Rank: 5
  • Retail Signage - Starting Rank: >50 | Current Rank: 49

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