Case Studies

Sportplan

Worlds largest provider of online sports coaching, used by over 60,000 coaches worldwide
  • Vertical/Industry – Sports Coaching
  • Geographic Region – Worldwide
  • Services – PPC / SEO

The Challenge

Sportplan approached Elevate UK looking to see how performance could be improved on their existing PPC campaigns, and to test outsourcing PPC management.

Targets

After initial audit Elevate UK was commissioned to restructure and provide ongoing ppc management, and develop a successful SEO strategy. The aims were to maximise AdWords ROI by improving conversion rates, and traffic quality, and increase organic search volume without reducing conversion.

Achievements

  • AdWords conversion rate up by 113% year on year
  • Estimated ROI on signups up 136%
  • Organic traffic up by over 260,000 visits over a 15 month period vs previous period
  • Subscriptions through organic traffic up by close to 8,000 during the same period

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