PPC or Pay Per Click is one of the most powerful and direct forms of marketing. Its success lies in the exact meeting of a need. Google searches now exceed well over 1 billion per day. That’s a very large number of people looking for both non-commercial information and goods and services of every type, shape and size.
PPC Search & Display Advertising
PPC is divided into search marketing and display marketing.
With pay per click search marketing, potential customers type a keyword, which can be a single word or a phrase, into a search engine. When they see relevant ads displayed at the top or right hand side of the search page, they can choose to click one of them.
Clicking the ad takes them, or should take them, to a page where the searcher can find out more about something they are interested in. Depending on the aims of the marketing this could result in a purchase immediately or later.
Display marketing literally displays embedded PPC text, image, animated, or video ads related to the content of the webpage they are found on. So the viewer sees an ad that may be of interest based on where they are on the web. For example if your business offers health insurance your ads could be placed next to articles on health. For mobile users ads can appear on a relevant app. So rather than directly searching for something, the marketing is targeted according to the interests of the viewer.
Why Choose Elevate UK for Your PPC Services?
- Ten years experience managing PPC campaigns
- Google Partner reassurance and protection
- Straightforward, clear pricing
- 30 day maximum notice period
- Commitment to constantly improve your returns
- Advanced techniques and technologies
- Website landing page optimisation included where possible
Using advanced proprietary techniques developed over many years Elevate specialises in outperforming competitors in both Google Search and Google Display Network marketing, as well as on Bing and Yahoo.
Looking for PPC Services?
Do you run an AdWords account and need an independent assessment? Visit our Free PPC Campaign Health Check page to find out about this fantastic offer.
Are you looking for ongoing PPC Services such as AdWords or PPC Management that will take your business to a new level? Visit our PPC Management Page to find out more.
For general enquiries regarding Pay Per Click services please complete the form on the right of the page.