PPC
Google Ads Training
Professional Google Ads Coaching
Are you struggling to get to grips with Google Ads? Unimpressed with Skillshop or Udemy? Why not learn from real-life PPC account managers? Our training is delivered by PPC managers actively managing at least a hundred live campaigns at any one time.
Your trainer has up-to-date skills and knowledge with Search, Display, Shopping, Performance Max, Video, Remarketing, and GA4.
From years of research and testing, find out what settings to use for best results, which strategies work, and which do not succeed, and how to use AI to supercharge your advertising. Remember, Google is focused on how much you spend; not how well your campaigns perform.
With our training, you will leave with strategies and tools that will save you countless hours and thousands in wasted advertising budget.
If you’re responsible for your Google Ads campaigns, our training is tailored to your business. We offer both Google Meet and classroom sessions.
As an agency, we recognise that some businesses prefer in-house Google Ads management. That’s why teaching is a vital part of Elevate UK’s service portfolio. Even if someone else manages your account, understanding the right questions to ask and discussing metrics knowledgeably can be invaluable.
Our training is affordable, flexible, and fully refundable if you’re not completely satisfied.
Google Ads Training
Getting Google Ads Training
Our experience tells us that managing Google Ads without effective knowledge is akin to giving a 17-year-old the keys to a Ferrari. Search engine support is beneficial but limited.
Google Ads support differs from professional training. Support staff often lack deep knowledge or hands-on experience. Moreover, it's important to remember that the search engine's primary goal is to boost its profits, not yours.
"The training we received was eye opening and led to a a dramatic difference in how we advertise and the number of leads."
DNV
Why Learn Google Ads?
It’s our experience that managing Google Ads without the knowledge to do this effectively is a bit like giving the keys to a Ferrari to a 17-year-old. Search engine support will help but their time is limited.
Google Ads support is also not the same as professional training. Support is often provided by staff with little depth of knowledge or hands-on experience. Finally, it’s important to consider the primary motivation of the search engine is to increase its profits and not yours.
As an agency we pride ourselves on cost-effective strategies to either keep advertising costs to the absolute minimum or to drive big gains in return on ad spend.
As an agency, we take pride in cost-effective strategies that either minimize advertising expenses or maximize returns on ad spend.
Why Choose Elevate UK for Google Ads Training
- Trainers with 12 years+ experience, manage Google Ads every day
- Focus on improving ROI, reducing costs, avoiding fatal errors
- Hands-on approach with exercises for your account or simulated
- Structured course or just enough, just in time, just for you approach
- Search, Display, Shopping, Performance Max, YouTube
Google Ads Training
Why Choose Elevate UK for Google Ads Training
- Google Certified Partner since 2011
- We prioritize your profits and guide you away from costly errors
- We teach you practically, using accelerated learning techniques for maximum retention.
- Learn in a way that suits you, either remotely or in a training room
- Proficient in all aspects of PPC management.
- Always updated with the latest industry developments
What can PPC Training Do for You?
Elevate offers tailored Google Ads Training through one-on-one screen-sharing sessions or classroom training, available onsite or in our London or Southampton training facilities. Sessions cater to a maximum of six participants.
We understand that no two businesses or individuals are alike, so our training is never one-size-fits-all. Our approach involves thorough research into your organization, marketing goals, challenges, and an audit of your Google Ads account, allowing us to customize your training.
With years of experience with Google's software and managing online businesses, we can relate to your situation.
PPC training will help you to:
- Manage your campaigns
- Understand your PPC manager's guidance
- Evaluate progress and interpret data
- Contribute effectively to outsourced work
- Optimize campaigns to a high standard
- Create low-maintenance campaigns to boost your efficiency
Modular Training Approach
Our Google PPC Training material is structured for beginners to advanced users. Subjects are divided into manageable modules, ensuring a solid foundation before moving on to advanced software like Google Ads Editor.
We believe in flexibility, so you can select modules that best suit your needs. Some businesses may require additional focus in specific areas, such as targeting international markets with different languages.
Example Modules
- Planning
- Campaign Set Up
- Building Campaigns
- Boosting ROI
- Campaign Optimisation
- Remarketing & Awareness
- Troubleshooting
- Advanced Google Ads
Google Ads Training
Examples
Planning
- Overview of PPC Search and Display
- Defining the Marketing Aims of Your Business
- Controlling Your Budget
- Competitor Analysis Made Easy
- Why Google Loves Relevance
- Website Optimisation and Landing Pages
Setting Up Google Ads Campaigns
- Account Set Up
- Campaign Set Up
- Opening Hours
- Rotating Ads & Split Testing
- Location Targeting & Language Targeting
- Conversion Tracking Code
Building a Campaign
- Account Structure; Campaigns & Ad Groups
- Finding Great Keywords – Google Keyword Tool
- Estimating Potential Traffic – Traffic Estimator Tool
- How to Structure Campaigns so You Pay Less & Get More
- Keyword Grouping & Ad Groups
- Text Ad Basics and Requirements including Display and Final URLs
- Previewing and Testing your Ads
Achieving Better Return On Investment
- Keyword Match Types: Broad, Phrase, Exact
- The Vital Importance of Negative Keywords
- How to Use Reports to Make Life Easier
- The Importance of Keyword Quality Score
- Ad Extensions Overview
- Sitelinks
- Location Extensions
- Mobile Ads and Call Extensions
Account Management & Optimisation
- Understanding Data – CTR, CR, CPA, etc
- Account and Campaign Performance Evaluation
- Principles of Campaign Optimisation
- Split Testing Keywords and Ads
- Search Terms Report and Negative Keywords
- Advanced Keyword Selection
- Advanced Ad Copy Development
- Invalid Clicks
Brand Awareness & Remarketing with Google Display Network
- Google Display Network Overview
- Google Display Text & Image Ads
- Display Network (GDN) Keyword Targeting
- GDN Placements
- Remarketing on Display Network
- Video Marketing
Troubleshooting
- How to Get Effective Help from Google
- Keyword, Ad or Landing Page Disapproval
- Website Policy Issues
- Limited By Budget
- Ad Preview Tool
- Low Quality Score Issues
- Loss of Impression Share
- Low Click Through Rates
- Low Conversion Rates
- Website Conversion
- Google Analytics Integration
Advanced Google Ads
- Google Ads Editor
- Using spreadsheets to improve speed of set up and management
- Managing Multiple Accounts via an MCC Account
For further information about bespoke Google Ads training please contact us.