Google Shopping Campaigns

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History of Product Listing Ads

Google Shopping campaigns began when the search engine converted its free product search solution to paid product listing ads in 2012, to the dismay of many marketers.

“We would definitely recommend them to anybody looking to venture into Google advertising.”

Bram Van Asselt | CEO & Founder – Exsportise Limited

Fast Forward to Google Shopping Campaigns

Google Shopping campaigns arrived as part of AdWords the following year. Once again though this provided opportunities for gaining considerable ground over competitors.

Breathe in,

Breath out.

Search Related Bidding Strategy

The Google Shopping bidding strategy that works for our clients was developed through observation of searches made by those exposed to our shopping ads. We also avoid looking at the number of sales, if possible. Instead we use sales or conversion value and and profit margins to really understand what’s happening.


Not potential reach.

How Do You Book an Audit or Get a Quote?

To book a free initial consultation please complete our enquiry form or speak to our Product Listing Adsspecialists on 020 7898 3234 today.