AdWords remarketing or retargeting is the process of using pay per click advertising to target previous visitors to a website. This happens by tagging visitors first time around. Then they either see ads for search that’s broadly related. More usually ads show on websites around the web that are part of the display advertising networks.
Placements for remarketing ads usually do not relate to the ad. Instead, they display on a range of websites only to previous visitors.
A great deal of the success of our clients in recent years is due to advanced retargeting strategies. Doing this correctly turbocharges search and Display network campaigns.
Why Does Remarketing Work?
Remarketing, if set up well, works extremely well for simple reasons. Few of us are decisive enough to make a purchase on our first trip to a website. We want to make sure we trust the website we visited and also we want to make sure we get the best price, make sure we want the large purple one rather than the medium red one.
So if you have to choose to advertise to someone new or visitor who’s spent time looking around or perhaps even made it as far as the checkout, the previous visitor is usually a better prospect.
Google Ads Retargeting
Without giving away our secrets, since Google AdWords remarketing was introduced back in 2010 we’ve refined our strategies, again and again, to get the best possible performance from these campaigns. We test every new remarketing feature Google introduces exhaustively to find out if it works or if it ends up costing clients more.
We use dynamic remarketing and visitor-specific techniques to minimise annoyance and improve effectiveness.
To find out more about how we can implement remarketing for your business, please call us or use the enquiry form on the right of the page.