Keyword Research Service

Keyword Analysis – the Basics

Targeting powerful effective keywords for different parts of the funnel begins with detailed keyword research. This keyword analysis is the foundation of success and vital for gaining new customers. Done correctly, this data helps your SEO, your pay per click, copywriters, website content and social media.

Why Choose Elevate for your Keyword Research Service?

• Over a decade managing SEO and PPC campaigns
• Advanced keyword research techniques and technologies to uncover the terms not readily available elsewhere
• Comprehensive analysis of important metrics such as search volume, keyword value, commercial intent and competition
• Straightforward, clear pricing

In short, Elevate provides you with full and comprehensive keyword research that you can use to target your customers at any point along the buying cycle.

Understanding The Search Term Demand Curve

Most new businesses think of keywords in terms of “I’d like to be No. 1 for ‘x’ term.

Effective keyword research has to consider.

• What part of the buying cycle this keyword is addressing
• Long tail or low traffic keyword strategies
• What is the commercial intent behind the search
• How expensive is it to target this keyword
• What are the effects of competition on your likely success rate
• What is the ROI potential

As you move further along the demand curve from simple single word keywords such as “mortgage” to a little more descriptive such as “find a mortgage’ competition often reduces and the keyword becomes more commercially valuable.

Elevate UK keyword research will expose long tail search terms such as “5 year fixed rate mortgage rates”. These keywords offer much greater commercial intent. They are nearer the end of the buying cycle and they are likely to convert better and yield better returns.