Over the years we’ve collected a number of regularly used phrases from clients, agencies and strategic partners in the digital marketing world. We thought we’d share some with you below. They all have some truth in them – but only some.

“We tried it and it doesn’t work”

“If I pay more I will get more traffic, leads, sales”

“Once set up it pretty much takes care of itself”

“It’s a level playing field for all businesses”

“Google will help you succeed”

“Anyone can do it”

“My keywords are what people search for”

“It’s like gambling – the house always wins”

“It’s only for big players with deep pockets”

“Google will help you succeed”

The more observant of you will have spotted that one of those is in there twice – for a reason 🙂